We love stories. We use them to understand our world, to make connections with others, and to find meaning in our lives. Ever noticed, when someone starts telling a great story, everyone turns to listen? That’s the power of stories. We can’t resist the good ones.
That being said, it’s no surprise that the brands who tell great stories are being noticed.
Well, and that’s how Marketing reinvented the wheel – and rediscovered the power of Storytelling.
Storytelling is a Powerful and Trending Way for Marketing Content in the Travel Industry. That’s what the phrase “storytelling marketing” is getting at—a story-focused approach to your marketing and brand building.
Storytelling is the social and cultural activity of sharing stories, often with improvisation, theatrics, or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation and instilling moral values. Crucial elements of stories and storytelling include plot, characters and narrative point of view.
The storytelling drives emotions, and emotions burn the message in to your memory.
Storytelling predates writing, with the earliest forms of storytelling usually oral combined with gestures and expressions. In addition to being part of religious rituals, some archaeologists believe rock art may have served as a form of storytelling for many ancient cultures.
Modern storytelling has a broad purview. In addition to its traditional forms (fairytales, folktales, mythology, legends, fables etc.), it has extended itself to representing history, personal narrative, political commentary and evolving cultural norms. Contemporary storytelling is also widely used to address educational objectives. New forms of media are creating new ways for people to record, express and consume stories.
Storytelling is a means for sharing and interpreting experiences. Stories are universal in that they can bridge cultural, linguistic and age-related divides. Storytelling can be adaptive for all ages, leaving out the notion of age segregation.
For many multi-media communication complex institutions, communicating by using storytelling techniques can be a more compelling and effective route of delivering information than that of using only dry facts. Storytelling is increasingly used in advertising today in order to build customer loyalty. This marketing trend echoes the deeply rooted need of all humans to be entertained. Stories are illustrative, easily memorable and allow any firm to create stronger emotional bonds with the customers.
Consumers want a more personal connection in the way they gather information. Our brains are far more engaged by storytelling than by cold, hard facts. When reading straight data, only the language parts of our brains work to decode the meaning. But when we read a story, not only do the language parts of our brains light up, but any other part of the brain that we would use if we were actually experiencing what we’re reading about becomes activated as well.
This means it’s far easier for us to remember stories than hard facts.